Marcus Svedberg is confident that Stockholm Sustainable Finance Centre could play a role in this setting by for example running trainings on taxonomy and standards. “The market needs to look closer at the obstacles and the solutions to overcome current barriers. For example, green bonds
work very well, why are we not having more of them?” he asked.
Over 20% of all events at Almedalen were related to sustainability
. According to Eva Axelsson, Head of Sustainability
at Swedbank Robur and moderator of a session on sustainable savings, seven out of ten people would like to save sustainably, and four out of ten actually do it.
But Sweden seems to be well ahead in the game. Lena Ek, Chairman of Södra, Sweden’s largest forest-owner association, agrees. “Beyond Sweden a lot of money is still being invested unsustainably. Saving in sustainable investments is still very new and Sweden has so far offered good returns in sustainable savings,” said Marcus Svedberg, Senior Advisor for SSFC. “We need more support from policy makers and politicians to gain pace in the shift towards more sustainable finance.” One option discussed publicly in the past has been taxation on more unsustainable fund products, to incentivise investing in more sustainable options.
Part of the problem is the complex information customers face when choosing between investment options. A recent survey among high school students showed 80% of them think sustainability
is important. Almost 40% of kids learn about private economics already at school. Schools would be a good place to start informing future investors, Tove Zander, CEO at Young Share Savings, explained during the session. “Complete integration of the whole sustainability
profile of a company through clear, simple and transparent communication is still key,” added Liza Jonson, CEO Swedbank Robur. “Even better, if corporates could show their contributions to the sustainable goals.”