Impact investing attempts to generate solid investment returns but also generate a desired socioeconomic, environmental or behavioural outcome. Impact investors are often concerned with measuring and disclosing the degree of impact being made. There is no standardized procedure for measuring impact, but techniques often include cross-sectional and intertemporal comparative measures.
Investment crowdfunding is a way to source money for a company by asking a large number of backers to each invest a relatively small amount in it. In return, backers receive equity shares of the company. Normally restricted to accredited investors, the 2012 Jobs Act in the United States allows for a greater scope of investors to invest via crowdfunding once better infrastructure is in place to do so. Investment crowdfunding may also entail obtaining debt as well as equity stakes.
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