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CRADLE TO CRADLE

Using the end use product (‘waste’) for the source of a new product: a circular economy. All products can be designed for continuous recovery and re-utilisation.

Source: Ellen MacArthur Foundation
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CRADLE TO GRAVE

Accounting for the impact of producing a product, from creation to end use. It is a linear flow: ‘take-make-throw away’.

Source: Sustainability Management School
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