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CRADLE TO CRADLE

Using the end use product (‘waste’) for the source of a new product: a circular economy. All products can be designed for continuous recovery and re-utilisation.

Source: Ellen MacArthur Foundation
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CRADLE TO GRAVE

Accounting for the impact of producing a product, from creation to end use. It is a linear flow: ‘take-make-throw away’.

Source: Sustainability Management School
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CROWD FUNDING

The joint effort of individuals who network and pool their money, usually online, to support a wide variety of activities including start-up company funding, disaster relief and campaigns. For many social enterprises the traditional funding models no longer exist, so crowd funding is a mechanism to establish or fundraise for a host of social/environmental activities.

Source: Sustainable Business Network
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CROWD SOURCING

Obtaining services, ideas or content by inviting contributions from a large group of people, especially an online community. It’s often used to fundraise start-up companies and charities. See crowd funding, above.

Source: Sustainable Business Network
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